Considering all it takes to do my hair in the morning is put it up with a broken hair tie and snap in a couple of hair clips to keep the strays in place, it’s no wonder I’ve never heard of ‘keratin straightening’. At first glance it looked like ‘kerosene’ rather than ‘keratin’, but luckily for me I had the internet at my fingertips so that I could further look into this new found phenomenon.
Keratin straightening began in Brazil, and is known by many other names, or brands, such as the ‘Brazilian Keratin Treatment’, the ‘Brazilian Blowout, the ‘Keratin Cure’, or ‘Escova Progressiva’. By any other name, keratin straightening involves sealing a liquid keratin and preservative solution into the hair with your everyday hair iron. For those unaware, keratin is the key structural component of hair and nails. For some reason, putting more hair in your hair works. Go figure.
Success stories of this treatment fill the pages of Google and beyond, along with pages and pages of how to guides for home treatment and links to professional salons to get the treatment. Even so, there is always a warning label close by. And the warning label that comes with keratin straightening appears to be a rather lengthy one. Looking for a good service that can make your hair much better you can check this site for the details.
The first warning that pops up is a formaldehyde warning. Formaldehyde is a toxic chemical and can cause irritation of the eyes, skin and upper respiratory tract. Formaldehyde has also been linked to nasal cancer and leukaemia. The amount of formaldehyde found within the keratin treatment might not be as big of a problem if the brands had not plastered ‘formaldehyde-free’ all over the bottles. Not only does the treatment contain formaldehyde, but it contains 12% formaldehyde, and safety standards set in cosmetics states that all beauty products should have no more than 0.2% formaldehyde.
Due to the high amount of formaldehyde found in one particular brand, a lawsuit was taking out against the company and eventually came to a settlement with the brand. Apart from the $600,000 fine that the brand was required to pay, they also had to change their advertising and the way they labelled the product, making sure to add ‘caution’ stickers to the bottles and report the presence of formaldehyde in its products to the Safe Cosmetics Program at the Department of Public Health.
Now technically the treatment doesn’t have more than 0.2% of formaldehyde in the solution, but due to the heat applied to the solution it causes a chemical reaction that releases formaldehyde gas into the air. Even with these warnings made public by the Occupational Safety and Health Administration, and afore mentioned successful lawsuit, this product is still popular throughout the US.
So it would appear that keratin straightening is an effective product, one must simply ignore the many warnings associated with the anti-frizz, super sleek treatment.